Siren Team

Our staff – or 'Sirens' as we sometimes like to refer to ourselves – shares a commitment to our clients' complete satisfaction.

Our team of talented and resourceful individuals is composed of content writers, graphic artists, animators, programmers, designers, and software specialists, all of whom have extensive healthcare experience. Our staff is knowledgeable about all of the regulatory, technical, linguistic, and clinical issues which make healthcare communication so challenging. Our clients trust us with their most confidential and important work.

Key Members of the Siren Team

Wendy S. White

Founder & President

Wendy founded Siren in 1999. Under her direction, Siren has grown into the market leader for niche pharmaceutical relationship marketing, focused on products that treat chronic, rare disorders. Wendy is a thought leader on pharmaceutical industry eCRM imperatives, best practices for customer acquisition, building trust relationships and communities online, and results measurement through web analytics.

She is an outgoing public speaker and has spoken in multiple venues across the country on relationship marketing as well as social media strategy and eMarketing success metrics and ROI for specialty and biopharmaceutical brands. She is also President of the Healthcare Businesswomen's Association for Chicago as well as global lead of internet initiatives for the greater HBA. She currently serves as a trustee for the Boys & Girls Club of the Union League of Chicago, board member of the Thrive Counseling Center in Oak Park, and is an elder of the Presbyterian Church.

Wendy received a Bachelor's degree in Quantitative Business Analysis from Indiana University.

Hear what she has to say on her blog at http://sirensong.sireninteractive.com.

For more detailed information please view Wendy's LinkedIn page.

Frieda Hernandez

VP Business Development

Frieda leads Siren's business development activities with responsibility for revenue growth. She combines proven experience as a sales and marketing professional with a focus on building long-term, mutually profitable client and alliance partnerships.

She has held key Marketing, Account Director, and Business Development roles over a 20-year sales and marketing career. Frieda was previously Regional Business Development Manager for ExactTarget, a leading email services provider, and she has extensive agency experience in integrated marketing and managing relationships with healthcare and pharmaceutical clients like Abbott Labs, TAP Pharmaceuticals, Eli Lilly and Company, and AstraZeneca at Closerlook. She also has developed a wide range of business communication programs with Fortune 100 companies.

Frieda was an English major at Illinois Wesleyan University and received a Bachelor of Science degree in Business Administration from Roosevelt University in Chicago.

For more detailed information please view Frieda's LinkedIn page.

Katie Mihelich

VP of Account Services

Katie has been the primary business contact for Siren's key Fortune 500 healthcare clients since 2000. She is responsible for building effective relationships, facilitating and streamlining communications, and providing continuous improvement to satisfy Siren's clients. Katie directs account strategy and helps niche biopharmaceutical brands enhance their online presence by leading the delivery of comprehensive web-based programs that meet clients' business objectives for patients and healthcare professionals.

She has supervised the development of successful, ROI-positive eMarketing programs for a variety of organizations, including Baxter Healthcare, Novo Nordisk, and Medtronic. She was honored by the Healthcare Businesswomen's Association as a 2007 Rising Star.

Katie received a Bachelor's degree in Public Relations and Marketing and a Master's degree in Integrated Marketing Communication from Drake University.

For more detailed information please view Katie's LinkedIn page.

Governance

Siren Interactive is a woman-owned, Illinois based, S-corporation. Siren has a non-paid Advisory Committee composed of four experienced consulting professionals. The Committee meets four times a year to advance Siren's position in terms of scope of work, professionalism, and communications.