December 2006
Healthcare / Life Science / Marketing News

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Lost in the Blog- How the Pharmaceutical Industry Faces Daunting Regulatory Hurdles
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Large Majorities of U.S. Adults Support Easy - and Free - Online Access to Federally-Funded Research Findings on Health Issues and Other Topics
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Research: Internet Users Plagued by 'Banner Blindness'
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Search Behavior = Big Marketing Dollars
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Cable Feels Heat from Online Ads
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New Eye-Tracking Test Results: E-mail Campaign Click Patterns Surprise
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Privacy Still a Concern to Consumers, Behavioral Marketers
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Listen to the Data: Using Search to Understand Your Market
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Flu shots better for adults than inhaled vaccine
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Hello,

Welcome to another exciting edition of Adventures in eMarketing. Siren Interactive's newsletter provides you with valuable information on the healthcare industry and keeps you informed on the latest eMarketing trends.

Browse the articles on the left for useful news from the healthcare and marketing sectors.

Check out Vital Signs, our new section highlighting members of the Siren Interactive team, for insights on how we deliver results for our clients in healthcare eMarketing.

Then visit the Siren website and learn how we can help you use eMarketing to create a focused strategy and reach your target audience.

It truly is eMarketing you can't resist!

Sincerely yours,

wendy-sig-transbg

Siren Interactive Project Wins Two Awards!

Siren and Baxter Healthcare teamed up to create the AAT Deficiency eLearning course to educate physicians on the diagnosis and management of Alpha-1 Antitrypsin Deficiency. Their collaboration produced the highly effective eLearning session that has won a WebAward Health Care Standard of Excellence Award and a Marcom Creative Platinum Award.

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The Vital Signs section shows the pulse of Siren Interactive through interviews with members of the Siren team, showcasing their vision of eMarketing.

Meet Kasia Wandowska: Blazing the Trail with Siren Interactive Design...Read More!

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Siren Interactive - eMarketing You Can't Resist!

At Siren, everything we do has one ultimate purpose - to help Healthcare and Life Science marketers leverage the internet to establish reliable, relevant, and respectful communications with their professional, patient, and caregiver customers.

www.sireninteractive.com