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Hello,
Welcome to another exciting edition of Adventures in eMarketing. Siren Interactive’s newsletter provides you with valuable information on the healthcare industry and keeps you informed on the latest eMarketing trends. Browse the articles on the left for useful news we’ve come across from the healthcare and marketing sectors that we think will be of interest to you.
In this issue’s Vital Signs feature, we talk to recent HBA Rising Star
honoree and Siren's Account Director, Katie Mihelich. Katie discusses recent trends in online patient communication.
This month we’d also like to introduce you to our practice of Web Program Management. Web Program Management is more than simply creating a website or sending out a promotional email. It means looking at the whole picture and supplying our clients with a compelling online presence using both online and offline marketing channels to create awareness and demand. We use various acquisition channels—including search engine optimization and paid search campaigns, alongside more individually targeted practices—
to attract relevant visitors, and then maintain their interest through the appropriate online programs. We then utilize web analytics to evaluate current marketing strategies and success rates, research industry trends, and recommend new acquisition and retention channels. Together, this blend of tactics produces measurable results and a great return on investment. For more information
download our whitepaper on Web Program Management.
Sincerely yours,
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 Siren and Baxter Win Gold!
Siren Interactive has won a Gold Hermes Creative Award for developing Baxter Healthcare Corporation's WinRho/ ITP Mechanism of Action Animation. The Hermes Creative Awards is an international competition for creative
professionals involved in the concept, writing and design of marketing
and communication programs and print, visual and audio materials.
Entries come from corporate marketing and communication departments,
advertising agencies, PR firms, design shops, and freelancers. The Association of Marketing and Communication Professionals (AMCP) administers the program. The animation can be viewed at www.winrho.com.
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Katie Mihelich: Siren's Rising Star Katie Mihelich, Account Director, was recently named a Rising Star by the Healthcare Businesswomen's Association. Read the press release
about Katie's prestigious award or read the article from PharmaVoice Magazine.
Vital Signs takes the pulse of Siren's organization by interviewing members of the Siren team; highlighting their vision of eMarketing, and their contributions to Siren Projects.
In this edition of Vital Signs
, Katie Mihelich explains why the individual experience feeds eMarketing.
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Siren Interactive - eMarketing You Can’t Resist!
At Siren, everything we do has one ultimate purpose - to help Healthcare and Life Science marketers leverage the internet to establish reliable, relevant, and respectful communications with their professional, patient, and caregiver customers.
www.sireninteractive.com
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