Hello,
Welcome to Siren Interactive's monthly newsletter, Adventures in eMarketing.
April started off with 14 warning letters sent by the FDA to pharmaceutical companies regarding their use of paid search ads for more than 40 brands. What does this mean for the future of pharma search marketing? Check out the top SirenSong blog entries and my reading list for relevant information and insights.
Top SirenSong Blog Entries
Is Paid Search Over For Pharma Marketers?
More than ever, it is important to emphasize SEO as an integral part of your online marketing strategy. In this post, we discussed best practices to help ensure a successful online ad campaign while complying with current standards.
The National Organization for Rare Disorders (NORD) will host the Partners in Progress Summit and Annual Gala in Washington, DC, on May 14. The Summit will feature thought leaders from the government and industry and focus on issues regarding treatments for rare disorders. At the Annual Gala, NORD will also honor individuals and companies for their achievements toward helping patients with rare disorders. The Gala is NORD's primary fundraiser that helps support programs and services for patients and families with rare disorders.
Siren News
On March 19, 2009, Siren Interactive Founder and Healthcare Businesswomen's Association (HBA) Chicago Chapter President, Wendy White, moderated a dynamic panel discussion on the impact of the Obama Administration on Healthcare. Read more information about the event here.
According to Manhattan Research's latest Taking the Pulse® v9.0 study, the internet is becoming increasingly central to physicians' practice. In fact, 89% of physicians agreed that the internet is essential to their practice, and internet usage during and between patient consultations has increased since 2007. Additionally, the study demonstrated that despite an increase in online resources, a greater share of physicians are using pharma sites.
