Adventures in eMarketing

Hello,
Welcome to the October edition of Siren Interactive’s newsletter, Adventures in eMarketing.

As you know, advances in technology have triggered many changes in the marketing world. The digital shift by physicians and patients is changing the way pharma marketers engage with their customers. As e-marketing becomes a more central part of companies’ overall strategy, marketers are exploring new media and technology to build and enhance relationships among brands, patients, and physicians. Indeed, this highly-regulated industry is slowly but surely adapting new media platforms such as social media, online video, interactive detailing, and mobile applications to more effectively reach patients and physicians.

Check out the top SirenSong blog entries, recent events, research insight, and my reading list for relevant information and latest trends in the healthcare industry and e-marketing.

Top SirenSong Blog Entries

The Digital Pharma Revolution Was
Definitely Twitterized!
Frieda Hernandez reports from the ExL Digital Pharma Conference in her post The Digital Pharma Revolution was Definitely Twitterized! From the Social Media Boot Camp to a projected Twitter feed, the conference created a "no-fear kind of environment" for exploring possibilities.
Supporting the Doctor Patient Relationship
Patients As Partners in Research

Event Highlight

Join Siren at The Center for Business Intelligence’s 2nd Annual Specialty Drug Commercialization Conference on November 5-6 in Philadelphia, PA to discuss key strategies and solutions to improve market access for specialty drugs. Topics will range from health reform and the future of specialty pharmaceuticals to strategies for using social media to connect patients in a disease community. Read more information here.

For $500 off the registration, use Siren promo
code GRE359.

Siren News

Wendy White Speaking at NORD Corporate Council

Wendy White will be speaking on Health 2.0 and Rare Diseases: Building Relationships with Empowered Patients at a meeting of the NORD Corporate Council in Washington DC on Wednesday, November 11, 2009. Other speakers at the event will include senior staff from the National Institutes of Health (NIH) and Food and Drug Administration (FDA), as well as patient advocates and industry leaders.

The NORD Corporate Council is composed of approximately 50 pharmaceutical and biotechnology companies engaged in developing diagnostics and treatments for rare diseases. The Council meets twice a year to discuss challenges and concerns related to "orphan" product development. Learn more about the NORD Corporate Council.

MY READING LIST

Web health sites harness power of social networks
The Washington Post
comScore Study Finds the Internet a Key Component in Consumer Research on Prescriptions and Health Conditions
PharmaLive
College Kids Are the Digital Demo
eMarketer
Longer Search Queries Increase 2%
MarketingCharts
Health 2.0 on the Rise - 35% of U.S. Adults Use Social Media for Medical Information
PharmaLive
Designing effective patient communications programs
eyeforpharma
Physician smartphone usage on the rise
Medical Marketing & Media
One-third of all Americans research Rx drugs online, says survey
Medical Marketing & Media
Social Site Users Depend on Their Networks
eMarketer
Study: Social Media Increases Email Usage
Online Media Daily
FDA to Hold Hearing on Social Media, Web 2.0; Long Overdue Guidance Could Be On Its Way
BNET

Research Insight

Manhattan Research recently released a white paper, “How Digital is Shaping the Future of Pharmaceutical Marketing” that examines the latest consumer and physician e-health trends and explores digital marketing examples. The report demonstrates that online health and pharma digital trends are leading to better informed, more empowered patients, and are affecting physician-patient interactions. In fact, consumers who visit product sites are nearly 3 times more likely to request prescriptions by name from their doctors. Additionally, virtually all US physicians report that at least some of their patients bring health information found online to an appointment.


	This email was sent by: Siren Interactive Corp. 1100 Lake Street, Suite 140 Oak Park, IL, 60301, , 708-763-0763